I finally got around to designing the logo to my Etsy shop. I think it came out quite splendidly, but I might be a tad biased 😉 This logo design process took me awhile…. mainly because I was procrastinating for the better part of a year. But I finally forced myself to come up with something by the end of this weekend— though I pushed that up to the last minute as well, I sat down and compiled the best of my ideas at 4pm today in Adobe Illustrator. Three hours later, I had my finished product… Voila:
I love how it looks in my Etsy shop— the size of the stars in the letters is good for that size of my shop’s advertising window. I plan on using an un-starred type logo for cases where smaller type is needed (like business cards). I feel like the star-kitty captures the celebrity-cat lifestyle that the Notso Kitty Shop was founded upon. Now let’s look back on my logo creation process– warning: some parts aren’t exactly pretty.
Most of my creative processes start with my sketch book— the logo design process being no different. I started doodling months ago, getting stuck on the idea that I wanted a cat with a hat— perhaps a dancing cat. I kept doodling things that probably infringed upon Mr. Peanut’s copyright— oops!
I next got stuck on the idea that I needed a dancing Michael Jackson cat as my logo. I will not even show you my attempts to make this happen— they are sad and in no way what I was going for. I just couldn’t figure it out…. Frustrated I put my sketch book away for awhile.
Upon imposing this weekend’s deadline upon myself I decided to invest in some new felt tip pen markers. I bought a set of 20 vibrantly colored Staedtler .3mm pens at Artist & Craftsman in Saugus along with a few Prismacolor Premier black felt tip pens in varying sizes. I began experimenting again with my sketch book last night…. at first I didn’t use much color, and I continued to experiment with different cat cartoons. All of a sudden I started drawing a swirling rainbow in the middle of the page– mostly out of boredom with my cat designs…. This burst of color inspired me to turn the page and work on lettering.
The next page is mostly experimental lettering. I wasn’t sure what would make me happy, but I decided to try to draw my own type. I knew I could fix whatever concept I came up with later in Adobe Illustrator.
I next decided to look up fonts online and see if I could recreate them with my own flare. I started doodling a calligraphic font, substituting a rainbow for a solid broad-stroke. Under this I started recreating the lettering, using stars instead of a real type face. All of a sudden it hit me— I needed a star cat in my logo! I doodled this above my first attempt at star lettering. Finally! I was in love with a cat drawing and decided this would be the focal point of my finished product.
Here is a close up of my star kitty…. complete with cat hat of course!
Next page! I continued my doodling adventure by sketching out what I would maybe want my star letters to look like. I first made the outlines of the letters, then I colored them in with my new felt tip pens. I wasn’t sure if I wanted colors or not, so I left them out of the final copy for now figuring I could always change that later. But I liked the use of color in the original sketch as well.
I decided to use different sized stars when I did the final copy in Illustrator. For now I like them, but I may redo them in later days….. especially when I get better at Illustrator and can use more features. The important thing is that I made my internal deadline and got a version of my logo posted in my shop! I am going to make more manageable weekly deadlines for myself….. I enjoy the feeling of PROGRESS 🙂